The electronic shelf label system manages the commodity information uniformly in the background, and helps the offline entity retail to achieve transformation and upgrading and obtain new development driving force through the accurate price change of electronic shelf label.
Under the wind of "new retail", the rapid changes of competitors, formats, new technologies and customers' demands have brought great challenges to the physical retail industry. Businesses need to effectively collect and analyze consumer behavior, which requires the help of big data. The lack of data guidance and refined operation is the biggest pain point of offline physical retail. In contrast, online e-commerce has a wealth of consumer behavior data, which can carry out precision marketing through big data analysis to maximize the mining and stimulation of customer consumption demand. Therefore, building big data analysis ability, strengthening the demand analysis of consumers, and opening up online and offline are the inevitable reform road of offline physical retail.
Despite the rapid development of e-commerce, we can see from the data provided by 2016 e-commerce consumer behavior report that e-commerce only accounts for about 10% of the total retail sales, and most of the traffic and consumption are still offline. Moreover, with the rise of China's middle class, and 80, 90 The core advantage of business is changing from "price" to "service", and service is the natural advantage of offline physical retail compared with online e-commerce. How to firmly grasp this advantage, continuously improve customers' on-site consumption experience, and enhance customers' brand stickiness are the challenges faced by offline physical retail, and also the major challenges faced by offline physical retail opportunity. How to use the big data analysis technology of "traditional retail industry" to build a digital retail State, help stores collect multi-dimensional operation data, grasp business opportunities, and improve the profit space of stores are very key to the transformation of "traditional retail industry".
The tide of new retail and new technology is bound to affect the pattern of the whole retail industry. The choice of change or not, and how to change, is an urgent choice for retail enterprises. Electronic shelf label solution, which brings the value of operation visualization and precision marketing to stores, is one of the transformation tools of the retail industry, and also brings opportunities and challenges to enterprises in the electronic shelf label industry.
Shenzhen maiquan Information Technology Co., Ltd. focuses on the solution of electronic shelf label and shelf label system. It has more than 10 intellectual property rights, won the awards of double soft enterprise and national high-tech enterprise, and obtained the special fund of Shenzhen Science and technology innovation Commission in the research and development of electronic shelf label project. At present, maiquan has two product series: electronic shelf with NFC function for near-field communication Label series, including 2.4G all Netcom electronic shelf series. At present, maiquan E-Shelf has been successfully applied in the new retail chain supermarket Guangzhou "fresh food", "haoxiaoer group maternal and infant products chain new retail experience store Hangzhou mom Hao", "Weiao world boutique chain store", and the maiquan E-Shelf label has been used in the warehouse shelf management of important national departments.
In the future, the company will invest more resources in the product of electronic shelf label to make the product more stable, more varieties and better serve the new retail industry.
Under the wind of "new retail", the rapid changes of competitors, formats, new technologies and customers' demands have brought great challenges to the physical retail industry. Businesses need to effectively collect and analyze consumer behavior, which requires the help of big data. The lack of data guidance and refined operation is the biggest pain point of offline physical retail. In contrast, online e-commerce has a wealth of consumer behavior data, which can carry out precision marketing through big data analysis to maximize the mining and stimulation of customer consumption demand. Therefore, building big data analysis ability, strengthening the demand analysis of consumers, and opening up online and offline are the inevitable reform road of offline physical retail.
Despite the rapid development of e-commerce, we can see from the data provided by 2016 e-commerce consumer behavior report that e-commerce only accounts for about 10% of the total retail sales, and most of the traffic and consumption are still offline. Moreover, with the rise of China's middle class, and 80, 90 The core advantage of business is changing from "price" to "service", and service is the natural advantage of offline physical retail compared with online e-commerce. How to firmly grasp this advantage, continuously improve customers' on-site consumption experience, and enhance customers' brand stickiness are the challenges faced by offline physical retail, and also the major challenges faced by offline physical retail opportunity. How to use the big data analysis technology of "traditional retail industry" to build a digital retail State, help stores collect multi-dimensional operation data, grasp business opportunities, and improve the profit space of stores are very key to the transformation of "traditional retail industry".
The tide of new retail and new technology is bound to affect the pattern of the whole retail industry. The choice of change or not, and how to change, is an urgent choice for retail enterprises. Electronic shelf label solution, which brings the value of operation visualization and precision marketing to stores, is one of the transformation tools of the retail industry, and also brings opportunities and challenges to enterprises in the electronic shelf label industry.
Shenzhen maiquan Information Technology Co., Ltd. focuses on the solution of electronic shelf label and shelf label system. It has more than 10 intellectual property rights, won the awards of double soft enterprise and national high-tech enterprise, and obtained the special fund of Shenzhen Science and technology innovation Commission in the research and development of electronic shelf label project. At present, maiquan has two product series: electronic shelf with NFC function for near-field communication Label series, including 2.4G all Netcom electronic shelf series. At present, maiquan E-Shelf has been successfully applied in the new retail chain supermarket Guangzhou "fresh food", "haoxiaoer group maternal and infant products chain new retail experience store Hangzhou mom Hao", "Weiao world boutique chain store", and the maiquan E-Shelf label has been used in the warehouse shelf management of important national departments.
In the future, the company will invest more resources in the product of electronic shelf label to make the product more stable, more varieties and better serve the new retail industry.
