At present, more than 25 million supermarkets have applied electronic shelf labels in the world. In Europe, America, Australia, Middle East Turkey, Asia, Japan and South Korea, the market penetration rate has reached about 10%. In France, which is relatively mature, the penetration rate has reached more than 30%.
In 1999, Carrefour used electronic shelf labels on a large scale. At the beginning of 2011, Carrefour selected Pricer, a Swedish ESL development expert, to upgrade the electronic shelf labels of its hypermarket. Pricer's new label replaces the previous generation of electronic shelf labels, which are installed in 194 Carrefour stores in France. And completed the replacement of electronic shelf labels in 2013, with a total investment of nearly 33 million euros (40 million US dollars). The new tags provide advanced in store animation and transition sales possibilities, as well as access to supply chain information.
In June 2013, NCR company announced that the "extraordinary future store" of Metro Group in Germany launched NCR realprice electronic price tag system. A total of 40000 electronic price tags have been installed in the store, eliminating the manual labor of replacing paper price tags, and ensuring that the store's file price list is completely consistent with the price displayed on each wireless electronic price tag on the shelf and the cash register. In addition, the remote control function (program-controlled button) of wireless "electronic price tag" also helps the salesperson to understand the inventory situation and other information of products on the shelf. NCR realprice electronic price tag is the core of Metro concept store. They provide better services and more choices for shoppers, while also helping stores reduce costs. According to the data, Metro increased its sales by 3% after using the electronic price tag.
In June 2017, Auchan took the lead in launching the electronic price tag in France and Luxembourg. Subsequently, all Auchan stores in the world began to use the electronic price tag technology one after another. Auchan adopts the central integrated electronic price tag solution, and the headquarters can complete the unified management of electronic price tags for all stores. The whole series is based on Web-based applications. The store does not set up a server, and the headquarters directly controls and distributes information through the cloud. In Auchan stores, all categories of goods have corresponding electronic price tags, and the headquarters can realize 100% digital management of store goods. In daily price change or promotion, you only need to change the data in the background, and the electronic price tag can brush out the new price. The whole process is convenient and efficient, and the report can be generated in the background, which is convenient for statistical analysis.
In 1999, Carrefour used electronic shelf labels on a large scale. At the beginning of 2011, Carrefour selected Pricer, a Swedish ESL development expert, to upgrade the electronic shelf labels of its hypermarket. Pricer's new label replaces the previous generation of electronic shelf labels, which are installed in 194 Carrefour stores in France. And completed the replacement of electronic shelf labels in 2013, with a total investment of nearly 33 million euros (40 million US dollars). The new tags provide advanced in store animation and transition sales possibilities, as well as access to supply chain information.
In June 2013, NCR company announced that the "extraordinary future store" of Metro Group in Germany launched NCR realprice electronic price tag system. A total of 40000 electronic price tags have been installed in the store, eliminating the manual labor of replacing paper price tags, and ensuring that the store's file price list is completely consistent with the price displayed on each wireless electronic price tag on the shelf and the cash register. In addition, the remote control function (program-controlled button) of wireless "electronic price tag" also helps the salesperson to understand the inventory situation and other information of products on the shelf. NCR realprice electronic price tag is the core of Metro concept store. They provide better services and more choices for shoppers, while also helping stores reduce costs. According to the data, Metro increased its sales by 3% after using the electronic price tag.
In June 2017, Auchan took the lead in launching the electronic price tag in France and Luxembourg. Subsequently, all Auchan stores in the world began to use the electronic price tag technology one after another. Auchan adopts the central integrated electronic price tag solution, and the headquarters can complete the unified management of electronic price tags for all stores. The whole series is based on Web-based applications. The store does not set up a server, and the headquarters directly controls and distributes information through the cloud. In Auchan stores, all categories of goods have corresponding electronic price tags, and the headquarters can realize 100% digital management of store goods. In daily price change or promotion, you only need to change the data in the background, and the electronic price tag can brush out the new price. The whole process is convenient and efficient, and the report can be generated in the background, which is convenient for statistical analysis.
Nowadays, a large number of large supermarkets and fresh stores in China are replacing traditional paper labels one after another, which makes the electronic shelf labels accelerated in China.
