Speaking of electronic shelf labels, I believe that some of our partners are unfamiliar. Compared with China, due to advocating the concept of conservation and environmental protection, the western countries popularized electronic shelf labels earlier. The most prominent feature is that they have strong environmental protection performance, no waste of paper and can be recycled. Not only that, but also greatly saves manpower and manual price adjustment. But despite the advantages of E-Shelf labels, there is a fatal disadvantage: expensive! Therefore, the electronic shelf label was introduced into China by western developed countries in recent years.
So put aside all external factors, can the electronic shelf label adapt to the soil and water in China? If it can adapt, how long will it take to popularize it? Will the future trend of supermarket shelf label be electronic shelf label? With all sorts of questions, let's sort them out.
The world's first electronic shelf label was born in 1993, and then Carrefour supermarket in France began to put into use on a large scale in 1999. It took decades for electronic shelf labels to show up in various countries around the world. In 2011, more than 50 countries and more than 24000 supermarkets in the world used them, mainly in Europe and the United States, Australia, Turkey in the Middle East, Japan and South Korea in Asia.
Although it has been more than 20 years since the birth of the electronic shelf label, it is still unfamiliar to our local people. The first people to understand should be the people who first contact with the new retail, such as the birth of Mr. HEMA's fresh store and other intelligent unmanned sales stores. Due to the promotion of the all-new intelligent concept, the retail industry has also joined in the tense moment of upgrading The high score evaluation of customer experience has made the domestic traditional retail giants feel a sense of crisis approaching. They either conform to the times or are followed by the times. The most important thing in the industry is the flow of people. For the general public, there is nothing more eye-catching than the fresh and high-end intelligent. Therefore, the price tag management of Wal Mart and other domestic supermarkets has been gradually replaced by electronic price tags The arrival of retail also indicates that the traditional retail industry will usher in a change of blood. If there is no special reason or substitutable products, then the intelligent electronic shelf label will conform to the trend of the times and become the new favorite of the new retail industry. When can it be fully distributed is only a matter of time. As long as the domestic major supermarkets can be popularized, the small and medium-sized supermarkets will also be in succession Herding has spread.
So put aside all external factors, can the electronic shelf label adapt to the soil and water in China? If it can adapt, how long will it take to popularize it? Will the future trend of supermarket shelf label be electronic shelf label? With all sorts of questions, let's sort them out.
The world's first electronic shelf label was born in 1993, and then Carrefour supermarket in France began to put into use on a large scale in 1999. It took decades for electronic shelf labels to show up in various countries around the world. In 2011, more than 50 countries and more than 24000 supermarkets in the world used them, mainly in Europe and the United States, Australia, Turkey in the Middle East, Japan and South Korea in Asia.
Although it has been more than 20 years since the birth of the electronic shelf label, it is still unfamiliar to our local people. The first people to understand should be the people who first contact with the new retail, such as the birth of Mr. HEMA's fresh store and other intelligent unmanned sales stores. Due to the promotion of the all-new intelligent concept, the retail industry has also joined in the tense moment of upgrading The high score evaluation of customer experience has made the domestic traditional retail giants feel a sense of crisis approaching. They either conform to the times or are followed by the times. The most important thing in the industry is the flow of people. For the general public, there is nothing more eye-catching than the fresh and high-end intelligent. Therefore, the price tag management of Wal Mart and other domestic supermarkets has been gradually replaced by electronic price tags The arrival of retail also indicates that the traditional retail industry will usher in a change of blood. If there is no special reason or substitutable products, then the intelligent electronic shelf label will conform to the trend of the times and become the new favorite of the new retail industry. When can it be fully distributed is only a matter of time. As long as the domestic major supermarkets can be popularized, the small and medium-sized supermarkets will also be in succession Herding has spread.
However, the price factor is also one of the important issues of whether the electronic price tag can be popularized smoothly. Even if there is a substitute product, the performance and experience will need some time to improve and optimize, and users who pursue stable performance will not risk the first attempt of immature products. After several years of improvement and optimization, the current E-Shelf label has become more mature and can be purchased at ease.
