In recent years, the electronic shelf label has come into our country. Because of the use of Volvo, HEMA and other supermarkets, it is popular in China. However, some developed countries in the West have used it for many years. According to statistics, it has exceeded 2500 in the world In Europe, America, Australia, Turkey in the Middle East, Asia, Japan and South Korea and other countries, the market penetration rate has reached about 10%, and France, which is relatively mature, has reached more than 30%.
In 1999, Carrefour in France used electronic shelf labels on a large scale in China. In early 2011, Carrefour selected Pricer, an expert in the development of electronic shelf labels (ESL) in Sweden, to upgrade the electronic shelf labels of its hypermarkets. Pricer's new label replaces the previous generation of electronic shelf labels, which are installed in 194 Carrefour hypermarkets in France. And completed the replacement of electronic shelf labels in 2013, with a total investment of nearly 33 million euros (US $40 million). The new tag provides the possibility of advanced in store animation and transition sales, as well as access to supply chain information.
In June 2013, NCR announced that the "extraordinary future store" of Germany's Metro Group started NCR realprice electronic price tag system. A total of 40000 electronic price tags have been installed throughout the store, eliminating the manual labor of replacing paper price tags, and ensuring that the price of the store's file price list is exactly the same as that of each wireless electronic price tag on the shelf and that of the cash register. In addition, the remote control function (program-controlled button) of wireless "electronic price tag" also helps the salesmen to understand the inventory status and other information of products on the shelf. NCR realprice electronic price tag is the core of Metro concept store. They provide shoppers with better services and more choices, while also helping stores reduce costs. According to the data, Metro increased sales by 3% after using electronic price tags.
In June 2017, Auchan took the lead in launching the electronic price tag in France and Luxembourg. Subsequently, all Auchan stores in the world began to use the electronic price tag technology in succession. Auchan adopts the central integrated electronic price tag solution, and the headquarters can complete the unified management of electronic price tags in all stores. The whole series is based on Web applications. The stores do not have servers. The headquarters directly controls and distributes information through the cloud. In Auchan stores, all kinds of goods have corresponding electronic price tags, and the headquarters can realize 100% digital management of store goods. For daily price change or promotion, only need to change the data in the background, the electronic price tag can brush out the new price, the whole process is convenient and efficient, and can generate reports in the background for statistical analysis.