[new retail] ESL (electronic shelf label) allows you to experience

In recent years, China's retail has shown a trend: offline began to join hands, the traditional offline retailers began to develop e-commerce and mobile platforms. The concept of Business Intelligence Retail is playing an important role in it, "Electric Shelf Label" (ESL) this new thing has gradually entered the public eye.

In the past two years, with the emergence of the concept of unmanned convenience stores and stores, electronic shelf labels have finally ushered in the spring, a lot of capital has entered the ESL industry chain.

Electronic shelf tag is composed of electronic ink screen, wireless communication module and battery. It can dynamically display price, goods name, bar code, promotion and other information. It is a kind of electronic screen tag used to display price information in Department stores. It was first born in Europe in 1993. At present, it is mainly used in shopping malls, supermarkets, convenience stores, pharmacies, etc., instead of traditional paper labels.

Shenzhen Macking Information Technology Co., Ltd.  was founded in 2012, has rich experience in R&D management team, is an innovative, science and technology-based national high-tech enterprises. The company has obtained more than ten intellectual property rights including invention patents, utility models, appearance patents and software copyrights.

On the basis of the wireless ESL scheme, MA coil has several additional advantages, such as robust long distance communication, secure encrypted data transmission, low power consumption, long service life, and standard interoperability.